Great Business Practices
One thing you should definitely learn how to do when you're starting your business is understand what pieces of your business are foundation and are priority to your ROI.
If you market a website, and want to continue marketing to your visitors whenever they're on facebook (or even whenever they're browsing the web). Have you ever clicked on an ad before ad you keep seeing that Ad over ad over again all over Facebook or even on random websites that you're browsing on?
Well, you can do the same using Retargeting Services that are available.
There are 2 different places that I would highly recommend that are very cost efficient once you have it set up and I believe is much better than just spamming emails, spamming your facebook wall or your other social media profiles.
Those are Facebook and Either Perfect Audience or Adroll.
To learn about how to install your "Website Custom Audience" pixels on your website, watch the video below.
How to Use FB Website Custom Audience (Video Below)
If you understand a little bit about web development, then you know where and how to install your tracking pixel.
If you're using the Empower Network Blog...
(Like the one I'm using now), you'll have to use the IMG (image) pixel instead. How the IMG pixel work is it will place a 1x1 pixel image and whenever that image is loaded on the page, it will activate the Tracking and now, you can collect that audience and market to them virtually anywhere they go on the web.
Some say that that can be pretty creepy but it's only stored in your cookies and cache so if you clear you internet settings, I believe that the tracking will disappear (in case you're not comfortable with it now knowing this information from the marketing perspective).
Here's a tutorial from FB that teaches goes through tracking in detail. http://developers.facebook.com/docs/reference/ads-api/custom-audience-website-faq/
If you just want a quick tutorial from me. Read below:
If you already know how to find your Website Custom Audience pixel, then just copy the LINK inside the <img> brackets of the coding. For example, here is how the entire coding of the pixel look:
From this code, just copy the entire link where XXXXXXXXXXXXXXX is your unique FB Tracking ID number.
In the example above, your URL would be :
Then use the Add image button in your Empower Blog and paste the image url. Your tracking is now installed. Be sure to add this pixel at the beginning towards the top of the page so that it will load faster. Don't worry, Noone will notice. It's only a white 1x1 pixel image =)
After installing your tracking pixel
After you have your tracking pixel installed, then you can now check back in your custom audience in your facebook ads manager to see how many people you have in there.
I personally don't have any trainings that go into detail on how this work (mostly reserved for the ALL-INs for more advanced training). However, it's very easy to find tutorials online on how to set this up.
Just Google or Youtube "Tutorial Website Custom Audience with Facebook" and you will find many videos that will go over how it all works.
Anyway, Hope this was beneficial and please make sure you set this foundation up.
With this in place, you can promote your latest blog post on their facebook newsfeed, you can create ads that updates them on your new business, or events coming up. I've experienced paying less than $1 per THOUSAND IMPRESSIONS meaning, less than $1 per 1000 views of my ads. That is CHEAP! Even if you're on a budget, that is very VERY affordable.
So I'd say, even if it takes you a week or 2 playing around with this feature, take the time to UNDERSTAND and master this. Once you're ready to market and you understand your business more, you will have already created a LIST and you can start off with a BANG.
Another Practical TIP
One way to use the Website Custom Audiences with facebook is to create separate ones for different niches.
For example. One for Making Money Online Audiences, one for Musicians, Guitar Players, Personal Development folks, spiritual, etc.
This is a great way to start promoting your business with a small budget, to constantly be in front of your audience to remind them of you. =)
Hope you find this valuable! Let me know if you have any questions. (If you're one of my students, just send me a personal message).
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The site below is a bit more techy so if you're ready for the challenge in creating your own CUSTOM landing pages, then proceed below. There you will find paid and FREE ways of creating your own landing pages if you're looking for that.
- Jin Hua